A strong marketing presence isn’t just about being flashy—it’s about being steady, smart, and showing up where it matters. We know how difficult it is to stay consistent while navigating the constant curveballs of owning a small business.
Sometimes you need people you can fall back on to keep you going in this constant balancing act. Here’s why finding the right digital marketing partner is something you can’t afford to skip.
The Cost of Skipping Marketing
Let’s talk realistically for a second. You would save a lot of money in the beginning by taking care of marketing yourself—or skipping it altogether. Is digital marketing worth it? And at what cost? The truth is that consumers want to feel valued! If you’re not able to give them what they want, they’ll take their business elsewhere. That alone is a costly hit to your bottom line.
You also risk missed opportunities, neglected brand visibility and growth, a weak online presence, and forfeited long-term results. It might seem like a lot to manage, but with the right digital marketing partnership, you can leave these worries behind.
Did you know?
- Over 99% of shoppers perform online research before buying.
- By prioritizing blogging, you’re 13 times more likely to see positive ROI.
- Consistent branding and marketing can increase your business’s value by 20%.
What Does Strategic Digital Marketing Look Like?
Maybe you’re already doing some marketing yourself, but it’s not as successful as you’d hoped. Or you want to ensure your digital marketing is worth it because you’ve never tried it. Let’s walk through the key components of a professional digital marketing agency’s strategy:
Search Engine Optimization (SEO)
When customers search for your product or service online, you want to rank high on the search engine results page (SERP). SEO is all about optimizing your website to do just that.
Paid Ads (Pay-Per-Click or PPC)
These advertisements appear at the top of search engine results pages based on the keywords searched by your target audience. Paid ads can be a powerful way to get your business in front of potential customers quickly.
Content Marketing
Think blogs, explanation videos, case studies, infographics, and more. Content marketing focuses on providing valuable, relevant information to your target audience while improving your SEO at the same time! Plus, with a long-term content strategy, you can establish yourself as an industry leader to boost your credibility.
Social Media Marketing
Who isn’t on social media nowadays? Social media marketing allows you to engage with potential customers, share content and promotions, and build brand awareness.
Web Design
Visitors form an opinion about your website in less than one second. Investing in a well-designed, user-friendly website can greatly impact your business’s success.
A word to the wise: Even if you are leveraging all of these services, they can be obsolete without strategy and the right people managing them. Even great tools can’t make up for a lack of direction and poor execution.
Is Digital Marketing Worth It? 5 Signs That Scream “Yes”!
If you’re still on the fence about partnering with a digital marketing agency, here are some signs that it’s time to take the plunge.
- Stagnant Online Presence: If your website rarely changes, you don’t have significant social media activity, and your SEO hasn’t improved in a while, investing in digital marketing is worth it. Changes you make today to your organic marketing efforts could mean your leads come looking for you (not the other way around) two years from now.
- Low Conversions: If your website isn’t generating leads or your social media posts receive little engagement, your marketing strategy needs help.
- Lack of In-House Expertise and Support: You might have a small team or be a one-person show and digital marketing is just another task on your to-do list. Without the necessary skills or support, it’s challenging to achieve the results you want.
- Lack of Knowledge About Google Algorithm Changes: Successful marketing is all about adaptability. Search engines constantly evolve, and keeping up with every small change can be overwhelming. A partnership with a digital marketing agency means staying on top of these changes and making necessary adjustments to your strategy.
- No Time for Consistent Content Creation: Consistency is key in digital marketing. Without the time to create and post content regularly, your efforts may not produce the desired results.
How to Find a Marketing Agency You Trust
The fast answer is to ask a lot of questions. Your marketing agency should specialize in your industry and have a proven track record of success. How well are their current clients performing? Do they have a strong online presence themselves?
Next, consider their approach and communication style. Remember, this will be a partnership, so you definitely need a company you enjoy working with. If it’s hard to get ahold of them in the sales process or when onboarding, it’ll only get worse.
Trust your gut at your consultation. You want to work with good people who genuinely want to see you succeed. Don’t be afraid to shop around until you find the company you truly click with.
Here’s a cheatsheet if you didn’t want to read all of that!
- Ask a lot of questions.
- Look at their track record
- Look at their online presence
- Test their communication skills
- Schedule consultations with multiple agencies
- Trust your gut!
Think Lemonade Stand Might Be a Good Fit?
Lemonade Stand has an expert team with advanced skillsets, but more importantly, we genuinely care about your business and are easy to reach. If you’re tired of shopping around and want to see if we could work well together, test out our fast communication.
Seriously, give us a call and see how fast we answer:)
