Keyword cannibalization is a sneaky SEO issue that can quietly derail your website’s performance. In this article, we’ll unpack what it is, why it harms your rankings, and most importantly, how to identify and fix it.
What Is Keyword Cannibalization?
Keyword cannibalization, also known as URL cannibalization, is a growing concern in SEO. It happens when multiple pages on a singular website, whether service pages or content pieces, compete for the same target keywords or phrases. Unintentional but detrimental, this phenomenon can dilute rankings, confuse users, and waste valuable resources.
3 Reasons Why Keyword Cannibalization Is Detrimental
So, why is URL cannibalization such a big deal? Here are a few reasons.
1. Dilutes Ranking Potential
When multiple pages target the same keyword, their ranking potential is divided. Consequently, none of the pages may rank as high as they would if optimized for distinct keywords. This fragmentation can harm the overall organic search visibility of the website, leading to reduced traffic and lower conversions.
2. Confuses Users and Search Engines
Multiple keyword targetings confuses not only search engines but also website visitors. Users may land on different pages with similar content, but not find what they were looking for, leading to a poor user experience.
This could result in higher bounce rates and reduced user engagement, ultimately affecting your website’s credibility and authority in the eyes of both users and search engines.
3. Wastes Crawling Budget
Search engines allocate a limited crawl budget to each website to efficiently index its pages. When search bots encounter multiple pages targeting the same keyword, they spend more time and resources trying to understand the website’s structure, potentially leaving some pages unindexed. This inefficiency can hinder the indexation of important content and harm your overall SEO efforts.
How to Identify Cannibalized Keywords
Detecting URL cannibalization early is crucial for maintaining optimal rankings and conversions. Here are two effective methods to identify potential issues:
Google Search Console: Use Google Search Console to find search queries (or keywords) that have earned impressions and clicks for your site. Click on a specific keyword to apply a query filter, and then navigate to the Pages tab to see which URL ranks for that query. If more than one URL earns clicks and impressions for the same keyword, this could indicate cannibalization.
Manual Google Search: Perform a manual search for your site using a specific keyword you suspect may have multiple results. Use the format “site:domain.com ‘keyword'” on Google. Analyze the search results to identify if multiple pages cater to the same search intent. If so, you likely have a cannibalization issue.
Resolving Your Website’s URL Cannibalization
Once you’ve identified instances of URL cannibalization, take the following steps to resolve the issue:
- Audit: Conduct a thorough content audit to pinpoint instances of cannibalization. Identify similar pieces of content targeting the same keywords.
- Optimize: Consolidate and optimize content. Merge similar content into well-optimized, unique pages to avoid competing with yourself. This consolidation will help improve rankings and enhance the user experience.
- Update: Strategically update internal links to direct search engine crawlers effectively. By guiding them to the correct pages, you eliminate internal competition and ensure better indexation.
Upgrade Your SEO Further With Lemonade Stand
Keyword cannibalization poses a threat to your website’s SEO performance. Understanding its causes and implementing corrective actions can optimize your website’s potential and provide a seamless user experience.
Here at Lemonade Stand, we’re passionate about helping businesses make the best of their online presence. We want to take your SEO a step further with an advanced and professional marketing strategy. Improve your search visibility and increase your conversions by contacting us today.