Paid Social Ads
Over 4.8 billion potential clients use social media—there’s no better place to target your key demographic.
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What Are Paid
Social Media Ads?
Think of paid social media ads as your digital megaphone: they amplify your message so it reaches your specific audience. Unlike traditional forms of advertising, paid social ads allow you to advertise directly to target customers based on demographics, interests, and behaviors.
- Sponsored Posts
- Display Ads
- Video Ads
- Promoted Tweets
- Sponsored Stories
- And More!
What’s the Difference between Organic Social and Paid Social?
Organic social marketing refers to the content and posts your brand shares on social media channels without paying for additional reach or visibility: regular updates, photos, videos, or links to blog posts. On the other hand, paid social media refers to advertising that you pay to pop up on users’ social media feeds.
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Which Social Media
Platforms Do We Run Ads On?
The largest social media platform with about 3 billion monthly active users.
Great for targeting a wide variety of demographics.
A highly visual platform with over 2 billion active users. Ideal for businesses focused on aesthetics and reaching a younger audience.
A professional networking platform with over 1 billion members. Perfect for B2B advertising and targeting professionals.
Why Choose Lemonade Stand?
Our paid social media campaigns aren’t like any other.
Just take a look at the differences:
- We Start with Competitive Research: Taking into account your industry, competitors, and audience, we’ll craft a plan to reach your target demographic.
- We Create a Strategic Budget: We begin with a small budget that makes sense for your industry and gradually increase it as we determine what’s most effective to get the best bang for your buck.
- We Hand You Full Control: You decide how you want to allocate ad spend and on what platforms.
- We Regularly Optimize Your Ads: We’ll cycle through unique ads and replace images to keep your campaign fresh and optimized.
- We’ll Give You Complete Transparency: Gain access to a fully transparent dashboard with all your results, campaign data, and ROI.
- We Fill You In On Changes Immediately: You’ll get an email as soon as a new strategy rolls out, or when we make changes to your campaign.
- We’re Experienced In Every Industry: Our team has experience running successful paid social ads for many industries, from e-commerce to healthcare.
How To Improve Your
Paid Social Media Campaigns
Are you looking for ways to make your social media campaigns even more competitive? Try adding one (or all!) of the following services to boost your campaign’s performance:
Our Paid Social Ads Process
Grab a comfy chair and a cup of your favorite beverage, because we’re taking a deep dive into our paid social media ads process.
01. Discovery
We begin by listening. What are your business goals? Who are your target customers? What makes your brand unique? We gather all we can about your business to develop a personalized strategy.
02. Demographic Research
We don’t stop there—our experts will use your end goal to perform market research and identify your target audience’s age ranges, interests, household income, gender, education level—you name it.
03. Ad Copy Creation
Our skilled social team will use the creative materials you already have to build out the campaign—think videos, blogs, product photos, team photos, and more. We focus on crafting compelling ad copy that resonates with your audience and convinces them to take action.
04. Landing Page Design
Don’t have a landing page? We’ll create one! Our web team will ensure your website aligns with your ad’s message to provide a consistent, seamless user experience.
05. Start with a Modest Budget & See What Works
We don’t throw money at the platforms and hope something sticks—we scale up using results. If we notice an ad is performing exceptionally well, we’ll gradually increase its budget to reach real, buying customers.
06. Continual Optimization
We constantly monitor and tweak your paid social media ads to ensure they’re reaching the right audience and generating results. That includes changing the copy and design based on current trends and user behavior.
07. Regular Updates
We stay in touch! Our team will provide you with regular updates, including real-time statistics, progress reports, and feedback on your campaign’s performance.
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