Pool Company Marketing With Proven, Reliable, & 100% Transparent Methods

Pool contractor marketing is a specialized form of marketing that is implemented by using a blended strategy of internet marketing techniques to drive new customers to businesses in the pool building industry.

The purpose of pool contractor marketing is to drive leads to the intended pool building company and increase sales.

Yes. This is one of our pet peeves. Our founder, Greg Trimble wrote a piece on this for Forbes. Canned content will end up hurting your online presence. Google hates it and they will take it out on your search rankings. Everything we write for you is authentic and custom for you pool building business.

We don’t do contracts unless a client asks us for one. We don’t like contracts ourselves because we’ve seen one too many marketing companies put up a good front, give a nice sales pitch, put a client in a contract, work really hard and be really responsive for the first month, and then disappear for the next 11 months only to turn up again right when it’s time to sign a new contract.

We like to work hard for our clients every single month and earn their business month in and month out.

We also don’t ever want a client to have to stay with us if they don’t want to be with us or if unforeseen financial circumstances arise. We do suggest that our clients give us 12 months before truly measuring the performance and ROI of our campaigns because marketing is most effective when given enough time to improve the campaigns over time.

We keep the clients we work with confidential unless they have given us express permission to give out their contact information. We will do the same for you so that you aren’t bombarded with unsolicited requests and phone calls from other pool contractors trying to figure out your secret sauce.

We do however have lots of public reviews from other businesses that have been kind enough to give us a review online.

We are able to work within almost any budget because we offer our services al-a-carte or in a package. Most of our clients will choose from one of three packages. We usually start by getting on a short exploratory phone call and then follow up with a proposal based on what we learn from you about your pool building business.

Yes. Absolutely. On our first phone call, we have the option of either just talking things through with you and providing you with a proposal or if you have the time and desire, we can jump on a Zoom conference and show you our platform in real time. We will take you through the following:

• Pool Contractor Marketing Strategy Guidelines: A breakdown of what we do month-to-month to generated leads for pool builders like yours.
• Pool Contractor Marketing Dashboard: A demo of our Measure Dashboard which tracks inbound leads, the custom content we’re writing, backlinks we’re generating, social ads we’re running, etc. You also get real-time access to analytics like traffic, inbound calls, social, ad campaigns, rankings, and more.
• Website Design Samples and Process

We started as an informations systems company in 2009, grew it so fast through internet marketing techniques, and sold the it 3 years later in 2012 to start Lemonade Stand to help other people grow their businesses. We’ve been doing internet marketing for over 10 years.

People love working here. You can read about our culture and see for yourself. We are a very family oriented organization with a major focus on living our core values and providing the highest level of service for our clients. Our SLA’s include a live English speaking person picking up the phone in 2 rings or less and a 10 minute or less response time for any tickets that are sent to our marketing help desk.

We can give you some tips here and there and we can also setup your lead management system to give you the best possible shot at setting an appointment and closing a deal, but we generally do not do dedicated consulting. After years of dealing with sales “gurus” and watching our clients spend thousands of dollars on them while getting nothing in return, we have dedicated all of our efforts to marketing execution.

We want you to get something in return for the money you spend, not just some good advice. We understand the value of consulting, but if it’s between spending $10,000 dollars for some advice that doesn’t bring you any leads, and $10,000 on Google Ads, SEO, and Content… we choose the lead generation all day long. Can you tell we’re not too keen on marketing “gurus” who know how to talk the talk but not walk the walk? ????

Yes. We can provide you with enterprise marketing automation tools at a fraction of what you might pay for Hubspot and other tools.

We generally set a meeting schedule based on your preferences. In the beginning during our on-boarding phase, you will be hearing a lot from us. Once we’ve completed our on-boarding phase, we will be in the background working hard to get you leads and that can be pretty hands off on your part if you want it to be.

We do suggest at least a monthly meeting so that we can keep you in the loop on the progress we’re making. Other than that, we’re always just a phone call or email away from you with our quick response SLA’s.