Video content has taken the marketing world by storm. In the 21st century where attention spans are shorter than ever, video marketing steps in to bring your brand’s story to life in the most captivating way possible. Whether you’re a budding entrepreneur or an established business, the benefits of a video marketing strategy bring impressive results.
Stats That Might Surprise You About Video Marketing
Do you need some convincing before diving into the benefits of video marketing? Here are some statistics that might make you reconsider:
- HubSpot found that people spend an average of 17 hours each week watching videos online.
- A striking 94% of users turn to videos to learn about various products or services.
- Online videos have the potential to reach 92% of all internet users worldwide.
- A 2023 report by Insivia indicates that video messages capture 95% more viewer attention than text-based messages.
- Adding a video to a landing page can enhance that page’s conversion rate by up to 80%.
- Social media posts featuring videos receive 1200% more shares compared to those that are solely text or images.
- Including videos in marketing emails can lead to click-through rate increases of up to 300%.
Why the Benefits of Video Marketing Bring So Much Success
Yes, the stats are pretty crazy. What is it about video marketing that makes it so effective?
Video marketing thrives due to its ability to harness visual rhetoric. This medium enables brands to tell compelling stories that genuinely resonate with customer emotions, which fosters stronger connections. Plus, as a visual tool, video encourages higher information retention; showing rather than telling effectively demonstrates product functionality or brand values.
Not to mention how practical videos can be. Search engines love to favor content that keeps users engaged, and videos have a knack for doing just that, which drives conversions and elevates your SEO (Search Engine Optimization). And they’re just so easy to share, making them a powerful tool for increasing brand awareness and reach.
All these factors combined make video marketing a powerhouse in driving brand success.
Types of Videos to Drive Engagement
Once you’re ready to dive into the benefits of video marketing, consider which types of videos will best suit your brand and goals. Plus, incorporating multiple types into your strategy can keep things fresh and exciting for your audience. Here are the most effective and popular:
- Explainer Videos: Perfect for showcasing product features or services, these videos explain complex concepts in a visually appealing and easy-to-understand manner.
- Tutorials and How-Tos: Want to educate your audience on how to use your products or services? Create tutorial videos that make learning fun and engaging.
- Behind-the-Scenes Videos: Show your audience the people behind the brand and give them a glimpse of what goes on behind closed doors. These can really humanize your brand and build trust with customers.
- Testimonials and Case Studies: Let your happy customers do the talking for you through testimonial videos highlighting their positive experiences with your brand. Case study videos can also demonstrate how your product or service has helped previous customers achieve their goals.
- Short-Form Content: Take advantage of the popularity of short-form content on platforms like TikTok and Instagram by creating bite-sized videos that quickly grab attention and leave a lasting impact.
How to Create a Video That Performs
The next step to finding the benefits of video marketing is creating videos that people actually want to watch. If you’re not well-versed in video production, there are plenty of tools, resources, and marketing agencies available to help you create professional-looking videos—but let’s get you started with some beginner tips:
1. Hook Viewers Quickly
Those first few seconds mean everything. Make sure to capture your audience’s attention right off the bat with an eye-catching opener that clearly establishes what your video is about.
This looks different for every industry and video type. Do some industry research on what tends to work well for your competitors and brainstorm creative, unique ideas.
2. Feature Authentic Team Members and Raw Footage
Viewers are craving authenticity more than ever. Incorporate real team members, customers, and behind-the-scenes footage into your videos to make them more relatable and trustworthy. Your audience will appreciate the transparency and feel more connected to your brand.
3. Optimize for Mobile Viewing
With the majority of video content being consumed on mobile devices, it’s extremely important to ensure your videos are optimized for mobile viewing. This means using bold, easy-to-read text and large visuals that can be easily seen on smaller screens.
4. Add Accessible Captions
Not only do captions make your videos more accessible to a wider audience, but they also improve viewer engagement. Many people watch videos without sound, so adding captions can help keep them engaged and informed and opens your business to even more of the benefits of video marketing.
5. Create a Compelling and Clear Call-to-Action (CTA)
Don’t forget to tell your viewers what you want them to do after watching your video. Whether it’s visiting your website, subscribing to your channel, or purchasing a product, make sure to include a clear and persuasive CTA at the end of your video.
6. Measure Your Performance and Adjust
Don’t just post your video and forget about it. Keep track of its performance through advanced analytical tools to see what’s working and what isn’t. This will help you improve future videos and maximize engagement.
Create Next-Level Video Content With Lemonade Stand
Ready to take your marketing strategy to the next level with video content? Lemonade Stand is here to help. Our talented team of professional marketers is here to craft high-quality videos that tell your story and captivate your audience. With years of marketing experience, we utilize engaging content and expert strategies to ensure your message reaches the right viewers.
Don’t wait to make your brand unforgettable—partner with us today and experience the benefits of video marketing!
