At Lemonade Stand, we aim to get your paid ads live within three to four weeks of your onboarding call. With that being said, there are a few factors that can influence this timeline. As a marketing agency dedicated to helping our clients grow, we want to ensure you know what to expect, how to start paid ads, and the ins and outs of our process.
Whether you’re new to paid advertising or looking to improve your current paid ad marketing efforts, we’ll walk you through the steps we take to create and launch campaigns that deliver results.
Week 1-2: Strategy and Onboarding
The first two weeks are all about setting the stage. After your onboarding call, our team dives into strategy, aligning on the best approach of how to start paid ads that will reach your target audience with the right message.
While the strategy is coming together, our onboarding team gets to work on account setup. This includes gaining access to existing ad accounts, setting up new ones if needed, and organizing conversion tracking.
Sometimes, there are delays—like waiting on a previous agency to release account access—but don’t worry, Lemonade Stand has seen it all and knows how to navigate these situations. No matter what, we’ll keep things moving forward.
Week 3-4: Campaign Creation and Approval
Once the groundwork is in place, our paid ads team starts building your campaigns. We focus on ensuring everything—from targeting to ad creatives—is tailored to meet your goals.
Do you want control of how to start paid ads? Once we begin working, you’ll receive a detailed Paid Ads Plan, including targeting information, budget recommendations, and previews of your proposed ads. This is your chance to review everything and provide feedback. Once we have your approval, we’ll finalize the campaigns and get them live.
Factors That Could Impact the Timeline
As mentioned, there are a couple of factors that could impact the timeline for launching your paid ads with Lemonade Stand. These include:
- Graphic Design Needs: If we need to create custom graphics, it could take a bit longer.
- Account Access Delays: Waiting on access to existing accounts or setting up new ones can add time.
- Feedback Turnaround: Quick responses to your Paid Ads Plan help us move things along faster.
- Complex Campaigns: Multi-platform or highly detailed campaigns may take additional time to set up.
How to Start Paid Ads That Succeed
Running ads is not a “set it and forget it” process.
To achieve long-term success, ads require continuous attention and optimization. Strategies need to evolve based on performance data, industry trends, and changes in audience behavior. This means regularly reviewing metrics, testing new creatives, adjusting targeting, and refining campaigns to ensure they are competitive and effective.
At Lemonade Stand, we believe in being proactive with your ad budget. Our team works diligently to maximize every dollar spent, and leverages advanced analytics to gather as much valuable data as possible. We know you’re using your hard-earned cash, and we’ll do everything possible to make it count.
We’ll then use this data to optimize your campaign and inform you of your account performance. You’ll always know the steps we’re taking to deliver measurable successes.
Ready to Get Started?
If you’re eager to understand how to start paid ads that succeed, we’re here to make the process as smooth and effective as possible. With years of experience and a streamlined workflow, Lemonade Stand is ready to help your business grow. Let’s kick things off today!
