Case Study

Paradise Climate Storage

From Zero Tenants to 95% Capacity

Read The Case study

Overview

Paradise Climate Storage was created when Jon, the owner of a large warehouse, lost his previous customer due to COVID-19 and was left with a completely empty space. In order to make the most of his investment, he decided to take a risk and transform it into a self-storage facility.

However, the road to success wasn’t easy for Jon. He didn’t have the knowledge to advertise and market his new business. This storage company was his new lemonade stand, and he needed help.

Luckily, he had worked with our partner StoragePug to build a website, and they referred him here, to Lemonade Stand. We love helping small businesses and were determined to turn his empty warehouse into a thriving storage business.

Paradise Climate Storage
Already Had a Top-Notch Facility

Jon was starting with a great facility. The indoor storage units were climate-controlled, and Jon also built paved RV storage spaces on the extra area around the warehouse. He states, “We tried to be at the higher end of what was offered, in terms of storage.”

Plus, Jon used his connections in the industry to create an efficient, unmanned move-in process so tenants could access their units 24/7. It was the perfect family-owned and operated business—they just needed a little help getting the word out.

Paradise Climate Storage Needed Customers

The only problem? They had zero tenants—even as one of the only climate-controlled storage facilities in the area. Nobody could rent from them if nobody knew they existed!

Paradise Climate Storage needed expert search engine optimization (SEO) services to help their facility rank higher on search engines. They needed visibility to attract potential customers and get their facility on the map. That’s where Lemonade Stand came in.

We Guided the Right People to Their Site

Local SEO

When people in the area searched for self-storage, Paradise Climate Storage actually showed up, right at the top of the list! We used our expertise in Search Engine Optimization (SEO) and digital marketing to create a strong online presence for Paradise Climate Storage. They already had a great website—so we optimized their new site for local keywords and improved their visibility in search results.

Google & Facebook Ads

Let’s just say our ads were pretty eye-catching. We saw an increase in website visits and inquiries from interested customers! To reach potential customers beyond organic search, we utilized specific demographics and interests to reach the right audience with our ads and drive traffic to their website. They were no longer—as Jon says— “a warehouse that nobody really knew about.”

Take A Look at Some of Our Work

Postcard

Lemonade Stand designed a postcard for their mailer campaign that was clean and simple, with strong call-to-actions to drive potential customers to their website.

2023 Occupancy

See the results for yourselves—by the end of 2023, Paradise Climate Storage was reaching almost 75% occupancy! That’s quite the jump from zero tenants.

2024 Occupancy

It didn’t stop there—by March of 2024, Paradise Climate Storage had reached an impressive 96.3% occupancy rate! Talk about a success story.

Organic Impressions

These results aren’t just from advertising, either. Thanks to our SEO efforts, the facility’s organic impressions (how many times their website appeared in search results without ads) reached over 43,000 in just one year.

Lemonade Stand Isn’t Just Hired Help—
We’re Your Partners

We don’t just provide a service and disappear—we’re in it for the long run. Lemonade Stand partners with small businesses like Paradise Climate Storage because we genuinely care about seeing you succeed. Jon explains, “We all have to work together as a team. I see you more as a partnership.”

Lemonade Stand makes the most out of every collaboration. We’re invested in the growth of our clients and will continue to provide support—even after reaching success. Are you looking for a meaningful partnership that’s more than just business? It’s time to make lemonade with Lemonade Stand.

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