Everyone loves a good list of resources, especially when you’re trying to determine the best place to spend your time and money. I’ve assembled for you here what I consider […]
Category Archives: Strategy
Everyone has sat through bad PowerPoint presentations. You know the feeling — you emerge from the conference room feeling a little more confused than when you went in. But have […]
We recently got rejected by an investor in our quest to raise money for our startup. The main reason they weren’t interested in investing was because of our abysmal “Trial […]
Email marketing is consistently rated among the top ways to reach your audience, even above social media. After all, 93 percent of consumers use email regularly, compared to the 79 percent […]
I have learned all of this the hard way. In one of my most early start-up companies, we were deciding whether or not to buy some Facebook likes or Twitter […]
I get this question from prospective clients all the time: How long should my blog posts be? Although there is no one-size-fits-all answer to how long your blog posts should be, […]
What do pine trees and great web content have in common? They’re both evergreen. But what is evergreen content and why is it called evergreen? On a majestic mountain range, […]
Where do other internet marketing people hang out online? I’ve asked myself that question on multiple occasions. I want to learn from others and I also want to contribute to […]
Should I spend the money to hire a content marketing team or an outbound sales team? I’ve asked that question many times over the last couple years when trying to […]