Great news! Small businesses can get a tax credit of up to $5000 every year for ensuring their businesses (including their websites) are ADA compliant. Every. Year. Finally! The little […]
Category Archives: Strategy
Your business thrives when it generates leads! You probably have a team or team member dedicated to strategically increasing leads and conversions. Leads might come in as a result of […]
A few years ago, Lemonade Stand‘s Founder, Greg Trimble, walked into my office and asked me, “Why did you start your message ‘Good question’ in your reply to the client’s last email?” […]
Someone asked me the other day, “What is the most important question you can ask a new client?” My answer was, “How is the weather?” Here’s why… Asking a simple […]
The global pandemic and subsequent economic downturn have tricked many hiring managers into thinking they have hundreds of qualified job candidates at their fingertips to choose from. But getting the […]
Content creation is a vital part of any digital marketing strategy. Producing good quality content for your website will help to improve SEO and drive traffic to your site. Providing […]
Regardless of what industry you are in, content marketing should always be a central part of your digital marketing strategy. However, a lot of businesses neglect content marketing because it […]
Before I started working in marketing, my organizational skills weren’t exactly up to par. As a result, I was constantly feeling unproductive and stressed. I desperately needed to improve. With […]
Thanks to the Internet, everyone can access almost any website available online. But not all websites are developed to accommodate individuals with disabilities. This can create an equality gap that […]
When I was young, I worked with my Dad in his CPA firm. Interestingly enough, some of his most heart wrenching and interesting jobs were in helping small business owners […]