Category Archives: Strategy

You’ve launched your paid ad campaign and are eager to see it in action—but when you search for your keywords, your ad doesn’t appear on the Search Engine Results Page […]

On May 14th, 2024, a quick Google search threw content and SEO professionals for a loop as a blurb titled ‘AI Overview’ popped up. This abrupt shift left many scrambling […]

Feeling stressed about content creation? Between running your business and remembering to water that office plant, posting content often feels like another full-time job—and who needs that? But blogging doesn’t […]

Crawling is like the bread and butter of SEO, forming the very foundation of how search engines discover and index web pages. Without it, your search for the “closest coffee […]